Swedish Institute hosted a table at the Spa & Resort/Medical Aesthetics Expo held at the Jacob Javits Convention Center on September 28-29. Spa owners and suppliers from around the world attend this show, which bills its focus as “the business of aesthetics and wellness”. Our Alumni Services department wanted to be there to remind everyone about our school and the high caliber of massage therapists that we train. We also wanted to remind participants how important it is to hire massage therapists who are licensed.
Graduates and students were invited to attend the exhibit free of charge, as guests of the school. Many stopped by to chat and say hello and update us on what they’ve been doing.
Instructor Geoff Dawe was on hand to give a presentation about bringing clinical skills to a spa environment. A former lead therapist at the Peninsula Hotel spa, Geoff shared his knowledge about spa services and customer service. His lecture and demonstration caught the attention of a spa owner from Turkey, who later asked for information about how she could hire a teacher to provide classes for her therapists. Will Geoff, who recently returned from working in Hawaii, soon be leaving for a stint in Turkey?
The next opportunity to visit this Expo will be June 2011. Mark your calendars and stay tuned.